Digital Transformation for Unified Customer Data
A leading multi-finance company faced significant data management challenges, including fragmented customer data and onboarding inefficiencies. With Artha Solutions’ Master Data Management (MDM) implementation, they achieved a unified customer view, streamlined onboarding, and enhanced data quality, resulting in improved customer engagement and operational efficiency. The solution also provided a 360-degree customer view, enabling better targeting and offering a foundation for future growth in data-driven insights and customer experience.