Data Governance to understand and respond to customer needs

Competition for customers in the Indonesian market is especially fierce, with 115 banks to choose from, according to recent government statistics. It’s about providing the ‘right product to the right customer at the right time’, and data widely recognized as the key to unlocking these kinds of growth possibilities. A Large Indonesian private Bank with more than 4 million customers from Indonesia, is currently on a digital transformation journey to improve the customer experience. It has ambitious goals to more than double the number of customers making use of mobile and internet banking channels over the next year – up from 30 percent to 80 percent – and believes it can achieve that mark by harnessing the power of big data.